PDF Download extension solved the problem by letting users decide the next action if they accidentally clicked a .pdf link. The extension also offered PDF to HTML conversion very similar to Gmail.
Nitro PDF, who develop a PDF writer similar to Adobe Acrobat, got interested and acquired this Firefox extension because it allowed them reach a very targeted audience who have already expressed their interest in PDFs by downloading the “PDF Download” extension.
The extension remains free and is a recommended download by Mozilla. It has so far been downloaded more than 5.5 million times and is providing more than half a million free PDF-to-HTML conversions per month.
A win-win situation both for end users and Nitro. We may see such a trend catching up in 2008 where product companies grab the popular extensions from respective Firefox developers to make their presence felt in the community.
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