The BBC World Service, in an effort to prevent transmission of HIV in India, has created a free ringtone for your mobile phone that chants like "condom, condom…"
The idea is to make the word ‘condom’ more socially acceptable here.
If this sounds a bit embarrassing or funny, hit the play button above or download the MP3 ringtone here (680 kb) - pretty creative and you may actually like it.
The project is funded by the Bill & Melinda Gates Foundation.
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