Hindi Song | Smart and Effective Rich Media Advertising Campaigns from HP

HP is running an innovative advertising campaign on some technology blogs for their upcoming TouchSmart series which are desktop computers but with Tablet PC like touch screen.

These ads are done in Adobe Flash and pop-up when you hover the mouse over the ad.

The more impressive part is the 3D look and the interactive nature of these ads - you can read specs of the machine, watch demo videos or even place an order from the ad itself without visiting the advertiser’s website.

I spotted the HP ad on Lifehacker but it’s no longer there. You can however still experience the ad from the screencast video video.

Am not sure if such an interactive effect is possible with the upcoming Google Gadget ads but this is definitely very effective and non-obtrusive rich media advertising.