Hindi Song | Steve Ballmer on How Microsoft Plans to Compete with Google

This excerpt is from a recent email by Steve Ballmer where explains Microsoft’s strategy for competing with Google:

"We’ll make progress against Google in search first by upping the ante in R&D through organic innovation and strategic acquisitions.

Second, we will out-innovate Google in key areas - we’re already seeing this in our maps and news search.

Third, we are going to reinvent the search category through user experience and business model innovation. We’ll introduce new approaches that move beyond a white page with 10 blue links to provide customers with a customized view of their world